Joseph Park, 38, serves as a role model for North Korean defectors by showing what it takes to run a business. Fleeing North Korea in 1999 and staying for years in China before entering South Korea in 2004, Park spent around two years preparing to launch a business of his own after graduating from college.
He launched Yovel Inc., a social enterprise intended to help North Korean defectors, like him, find jobs and become economically independent. He opened his first coffee shop on the outskirts of Seoul in 2014 inside a branch of a local bank, employing five North Korean defectors as his entire staff. He later launched one more in-house office and recently opened another independent coffee shop in Chungju, some 150 kilometers south of Seoul.
“Opening a business is just like conducting an orchestra,” he said. “It is not enough to do only one thing well. You have to be able to do many things that require long-time preparations and training. It also requires a network for funding and financing, which North Korean defectors lack.”
No less important, he said, is emotional stability North Korean defectors many also be lacking, due to trauma they had to go through in the process of fleeing their home country and leaving their loved ones behind. “When I considered opening a company, the suicide rates for North Korean defectors were very high with many of them struggling to stand on their own in their livelihood,” he said. “I wanted to find solutions on those matters.”